Microsoft PPC
Expand your reach beyond Google with Microsoft Advertising (formerly Bing Ads), a robust pay-per-click (PPC) platform that offers access to a unique audience across various Microsoft properties. Our Microsoft PPC services leverage this platform’s distinct user base and lower competition to secure more cost-effective clicks. We craft targeted search and display ads that drive traffic and generate quality leads for your business.
In 2025, Microsoft Advertising has introduced enhanced AI-driven targeting and audience insights, making it a valuable addition to any PPC strategy. By optimizing ad spend and tailoring content, we ensure your brand benefits from a broader search network without overspending.
Microsoft Advertising enables your ads to appear across the Microsoft Advertising Network, including Microsoft sites and partner placements. Search ads can appear with search results on sites such as Bing, AOL, Yahoo, DuckDuckGo, Ecosia, and other search partners. Audience ads can appear on sites like MSN, Microsoft Start, Microsoft Edge, Outlook.com, and publisher partners, based on Microsoft’s unique knowledge about your potential customers.
What is Microsoft PPC advertising, and how does it work?
How much does it cost to run ads on Microsoft Advertising?
What are the benefits of using Microsoft PPC ads in addition to Google Ads?
Running Microsoft PPC ads provides access to a different audience segment, as Bing users tend to be older and have higher income levels compared to Google’s user base. Microsoft Ads also has lower competition for many keywords, resulting in a lower CPC. Additionally, advertisers can use LinkedIn profile targeting to reach specific demographics based on job title, industry, and company size, making Microsoft Ads particularly effective for B2B campaigns.
How do I measure the success of my Microsoft PPC campaigns?
Key metrics to track include click-through rate (CTR), conversion rate, cost-per-click (CPC), and return on ad spend (ROAS). Microsoft Advertising provides an analytics dashboard to monitor these metrics and also offers insights on demographics and device performance. Regularly reviewing these metrics helps refine targeting and bidding strategies to improve campaign performance and maximize return on investment.
